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Ramona Russell is on two missions. She wants shoppers to spend their money with purpose. She created UptownLiz.com in honor of her sister, Liz, who died last year from breast cancer before her 30th birthday. The sisters had always dreamed of opening a boutique together. This is the answer to that dream. Everything on UptownLiz.com links to a product that has proceeds going to charity. She also is promoting early detection in young women, as she believes an earlier breast cancer diagnosis would’ve saved her sister’s life.