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I used to tell my niece that the difference between “good” and “great” is in the details. It’s fine of course to be “good”, as in “good enough”, but what if you could be “great”!  Greatness is what changes lives, makes history, starts revolutionary change, and in our case in this community, GREAT comforts and finds cures.  There are moments in this journey where I find that good is good enough, not for me, mind you, but for others.  It’s good enough to get someone else who’s “not as” whatever, to do X. It’s good enough to develop a drug that extends life but not cures. In fact, why cure when there’s more money in extending life? Why not hire someone cheaper,or better yet, get the person you’re already paying to do double time?  What am I talking about?  Nothing in particular, except a mindset out there that is driven by Good, but not Great.

Great is, well, expensive, complicated. Simple is what works on the web and yet the big question, even in Health 2.0 is what is the next Facebook? That’s not simple. It’s giving a community specifically what they want, something more than pictures and chat.  I recall a reporter in San Jose California who once told me, the novice reporter , “Carol, it doesn’t have to be Gone With The Wind every single story”.  He stayed in San Jose, California, and there’s nothing wrong with that, is there?  There is someone I know who’s going to read this. He will understand that the difference between Good and Great and Simple on the Web may not be Good Enough.