Vicki Tashman joined every support group possible while going through breast cancer treatment four years ago. But she didn’t find what she wanted — another woman who had the same type of breast cancer and same type of treatment that she had. Now three years into recovery, Tashman created the very thing she was looking for. Pink-Link.org is an online matching service for breast cancer survivors and patients. This 47-year-old mother of two just jumped in knowing nothing about creating a non-profit or online community.
She self-educated, now helping thousands of women around the world. Learn more at Pink-Link.org.

Ramona Russell is on two missions. She wants shoppers to spend their money with purpose. She created UptownLiz.com in honor of her sister, Liz, who died last year from breast cancer before her 30th birthday. The sisters had always dreamed of opening a boutique together. This is the answer to that dream. Everything on UptownLiz.com links to a product that has proceeds going to charity. She also is promoting early detection in young women, as she believes an earlier breast cancer diagnosis would’ve saved her sister’s life.

“Feel Your Boobies!” That’s the catchy phrase young breast cancer survivor Leigh Hurst is spreading on t-shirts across the country. Leigh believes early detection saved her life when she discovered a lump in her breast. As she was going through treatment, she encouraged her girlfriends to do their own self-exam. She had t-shirts made up that said, “Feel Your Boobies.” They became such an eye-catching conversation starter, that Leigh saw she had found her calling. Leight quit her job to start the “Feel Your Boobies” non-profit. Learn more at FeelYourBoobies.com.